As a nonprofit, being able to accept online donations is essential. Not only does accepting online donations allow you to receive money from people all over the world and not just in your geographic vicinity, but it also appeals to people because it is convenient and easy. If you accept online donations at your nonprofit and you want to improve the process, check out the tips below. These ideas can help ensure that your online donation system is easy, fast and beneficial to everyone involved.
1. Make It Easy to Donate From Your Website
People today — particularly millennials — prefer to donate to your charity via your website. In fact, 58 percent of millennialsreport that a nonprofit’s website is their favorite place to make a donation. So, make sure that your donation platform is easily accessible and well-integrated into your website.
2. Make It Easy to Donate Via Mobile
Last year, 16 percent of all donations were made from people’s mobile devices. Thus, you should make sure your donation platform is able to be accessed via mobile platforms. Also, make sure your donation form is short, simple and easy to fill out. Nobody likes to type a lot when they’re using their smartphone or tablet.
3. Brand It
If you have an online donation form, make sure it is branded to match your organization. That means it should have your logo, the typeface you usually use, and any photos or images connected with your mission. This will help ensure that people know that they’re donating to a legitimate place. Plus it reminds them of the reasons why they’re making a donation in the first place.
4. Allow for Recurring Gifts and Donations
Give your donors the option of signing up for recurring gifts. This means that they can donate regularly, without having to go to your website or donation platform. You can offer monthly, semi-annual or annual recurring donations. This is a convenient option that will up the chances that people donate more than once. Donors who set up recurring gifts to charities have been shown to donate 42 percent more per year than those that don’t.
5. Include Trust Symbols
Many people are wary of submitting sensitive financial information online — especially if they’re not sure how secure a platform is. If you want to show people that your organization and platform are trustworthy, include trust symbols on your site that indicate so. You can include symbols that immediately denote to potential donors that your donation platform is designed using technology that will keep their information secure (like McAfee Secure or VeriSign).
6. Offer Multiple Payment Options
Not everyone feels comfortable donating online in the same way. Some potential donors will want to give by typing their credit card number in, while others will want to use a digital wallet. Set up your online donation system so that you accept as many payment options as possible — this will encourage the most people to give. If you have engaging video content consider using in-video payment technology. This revolutionary technology allows viewers to make a payment as they watch the video, no external checkouts or websites required.
7. Make Sure Your Site is PCI Compliant
Once your site does accept credit card payments for donations, make sure it is PCI compliant. PCI compliance (or, compliance with the Payment Credit Industry Data Security Standard) ensures that you accept, store, process and transmit donor credit card information with a host that is PCI compliant. When you choose a data hosting provider, ask for documentation to ensure that their processes meet all of the rules for PCI compliance.
If you’re an organization that needs donor gifts to succeed, consider accepting online donations. It not only increases the convenience for both you and donors, but it can also increase the amount of money you receive year after year.