Protecting your brand online is essential to any business. It helps to establish your company as an expert in your industry and a trusted source to your audience. Here’s how to get it done:
1. Keep Your Website Up-to-Date
With cyber breaches on the rise across the world, an outdated website is no match to avoid attacks. Thus, keeping your website up-to-date is vital to avoid breaches. Get it done by automating security updates. Also, it’s important to secure your site with at least secure-socket layer/transport layer security or SSL/TLS to encrypt your website. This level of security deters hackers from stealing users’ credentials, which is especially easy to accomplish via a WiFi connection. You can do this by installing an SSL certificate on your site. If you’re collecting credit card payments or other form of payments online, it’s also important to use a trusted payment partner who provide payment solutions that are secure, such as IntegraPay’s PCI DSS compliant solutions. It’s also important to keep your website terms and conditions current, including your About Us page to help legitimize and protect your brand.
2. Create a Blog
The more relevant content you share online, the higher your potential for receiving traffic to your site. It helps to build your reputation and encourages your audience to trust your brand by allowing you to establish your brand as a leader in your industry, too. Thus, it’s important to provide relevant content on a consistent basis, and a blog provides you with the option to do this.
3. Manage Online Reviews
Online reviews build your reputation by solidifying customers’ experiences with your brand’s product or service. Online reviews also can help to build trust among your audience and potential customers. Thus, it’s important to engage with those who leave an online review about your products services, whether they are positive or negative reviews. Set up alerts to identify reviews immediately. Remain positive and don’t take negative comments personal. You can even use negative reviews as an opportunity to highlight positive aspects of the business or attempt to resolve the issue.
4. Socialize Relevant Content
Part of protecting your brand means managing your brand’s presence on social media platforms with content that is valuable to your audience. You can socialize your content with information that is relevant to create value, such as company news or videos that show your followers how your product is made. Create relevant social media posts that help promote your content. Also, consider using influencers who your target audience values to help socialize relevant content. Interact with your audience to as they respond to the news or social media posts you share. By building your online presence with relevant content via social media, you can help accelerate in the ranks of search engine and social media platform results and establish your brand as a trusted source.
5. Don’t Ignore Your Personal Brand
Beyond your business’ brand, it’s important to protect your personal brand, too. That’s because a personal brand gives you an opportunity to position yourself as an expert in your industry, and it’s likely to be the name that first comes up in search engine results before your brand gains popularity. Develop your brand by committing to be a thought leader in your industry, honing in on a social platform that fits your needs, collaborating with other experts to create valuable content and building your email list. By developing your personal brand, you can further protect the online reputation of your business brand.
Protecting your brand in an online world requires more than just securing your domain name. It’s a comprehensive strategy that ranges from protecting your online reputation by immediately managing online reviews to developing your personal brand. By taking action to protect your brand online, you can establish your business as a trusted source and expert in your industry.