Whether you own a startup or an established company, consistent growth is necessary for continued success. One of the most effective ways to grow a business is through the use of giveaways and viral contests. Entrepreneur Josh Earl was able to increase his email list by almost 200,000 in less than two weeks just by offering a giveaway. You can have this same type of success with some careful planning and implementation. Here are some tips on how to implement giveaways and viral contests in order to grow your business.
Set Clear Goals
Before you even start planning your giveaway or viral contest, you must determine what type of results you want to achieve. Do you want to generate excitement for a new product launch, attract more email subscribers or increase sales? Setting goals early on in the planning process will improve your success rate and keep you focused.
Offer the Right Prize
Select a prize that will generate a lot of excitement. Think about your target audience and their needs. You can offer anything from a free e-book, a limited-edition product or gift cards. Just make sure the prize is something that a majority of your customers and potential customers would want.
Look for Partnerships
When possible, it is always a great idea to look for partnerships when launching any type of online contest or giveaway. Look for social media influencers that are willing to partner with your business. This can be one of the best ways to attract attention to your contest or giveaway. Websites such as Tribe, Ifluenz & Shoutcart can help your business get in touch with like minded influencers across multiple social media platforms. By using social media influencers it can opens up the possibility for viral contests as it extends the reach and message of the promotion.
Get Everything in Place
Before the big launch day, make sure everything is in place. When using a landing page, double check it to make sure it looks great. If you are gathering contact information as part of the giveaway, ensure your online contact form is up and running smoothly. Or if your goal is to boost sales, check that your automated payment system is working right and that you are ready to accept credit card payments and direct debit payments. If video is a large part of your contest campaign, consider using in-video payments. If part of the contest is to make a purchase to enter into the draw to win a prize, this can immensely speed up the process of converting viewers into customers. You can learn more about in-video payments here.
Organize an Exciting Launch
Planning a successful launch day is extremely important. Use your landing page and social media to get the word out. Encourage your partners and current customers to spread the news about your giveaway or viral contest by sharing your social media posts. This will help to increase your online presence and foster engagement.
Keep everyone up-to-date throughout the contest or giveaway time frame. Let online users know when time is running out. If you are planning a contest, be sure to announce the winner online. You can grow your business today using these great tips. Why wait another minute to start planning your next giveaway or viral contest?