Creating content that brings readers to your blog repeatedly is great for creating awareness and establishing authority. But views of your content alone aren’t enough to create a big impact to your bottom line, whether you’re a soloproneur or a small-to-medium enterprise (SME). It’s going to take strategy and tenacity to convert casual blog visitors into committed, paid subscribers. There are a number of ways to accomplish this. Here are a few you need to know:
1. Offer Content That Drives Action
You’re already offering content that matters to your casual readers. However, to take them down the sales funnel to conversion, you need to offer content that gets them to commit. Get this accomplished by offering premium content, such as research papers, e-books, courses or webinars that extend the content you already give for free.
2. Offer Seamless Subscription Payment Options
If you want to help a prospective customer travel down the sales funnel and convert to paid subscribers status, it’s vital to offer a payment system that makes recurring payments simple. Using payment solutions that encourage automated payments can help encourage conversion. It helps to relieve a pain point for prospects who may already have too much on their minds to remember to buy your product or service every time. Moreover, it ensures that you get paid on time, creating a “win-win” situation for both parties. You can even make it easier for prospective customers by implementing small business payment solutions that support a variety of payment types, including direct debit payments, and payment solutions that accept credit cards online on a recurring basis.
3. Clarify Your Calls-to-Action (CTAs)
Without being clear about what you’re trying to achieve, you may just miss the opportunity to convert. The casual blog reader won’t know what you want unless you ask for it, so be bold and use your CTA as a chance to direct your prospective customer by telling them what they should do. This calls for using active voice as opposed to passive voice. For example, tell them to take an action rather than suggest they take an action. At the same time, this isn’t the time to be pushy.
Converting casual readers of your blog content is no easy feat, but it doesn’t have to be difficult. It’s key to simplify the customer experience, and this can be achieved by implementing the right payment technology to get automate subscription payments, including small business payment solutions that support recurring payments and automated payments. By putting these methods into practice, you can be on your way to converting casual readers into committed customers.