May 2, 2018 | Digital Marketing, Marketing
If you want to attract your target audience to your online store, you need to leverage search engine optimization, or SEO. SEO is essential for any e-commerce business and business owners with online stores. It’s typically the central source of website traffic....
Apr 27, 2018 | Digital Marketing, Marketing, Top Tips
In 2016, paid search comprised nearly half of all digital spending, adding up to around $35 billion spent on search ads, including search giant Google’s AdWords platform. Whether your brand represents a smaller or larger portion of that spend, it’s important to ensure...
Apr 25, 2018 | Business Management, Marketing
Running a business is no easy task. Between managing staff, sales, customer satisfaction, and everything in between, it can be hard to figure out where you’re going wrong. Here are some must watch TED Talks to help you keep productivity high. ‘How great leaders...
Apr 20, 2018 | Business Management, Marketing
Business marketing can take up a lot of your resources, especially if you have to handle these processes manually. Whether you’re trying to get through these tasks yourself or you delegate them to other employees, automation gives you the tools you need to work...
Mar 28, 2018 | Business Management, Digital Marketing
When you’re in the beginning phases of your business, getting visitors to your site may seem like all you need to do to make a sale. However, it’s important to get high quality traffic to your site if you want to turn site visitors into customers. Here’s a...
Mar 26, 2018 | Business Management, Marketing
Your business branding can contribute significantly to your bottom line. A strong brand allows you to get in front of customers, drive loyalty from your current customer base, convey your marketing messages and represent your company. Since good branding is a complex...
