If you want to attract your target audience to your online store, you need to leverage search engine optimization, or SEO. SEO is essential for any e-commerce business and business owners with online stores. It’s typically the central source of website traffic. Moreover, SEO is key to enhancing the user experience and is a long-term strategy that delivers quantifiable results. When done correctly, good SEO practices help transform leads and prospects into customers. However, businesses often fail to put good SEO practices into place. Here’s what you’re doing wrong and how to fix it:


1. You’re Targeting the Wrong Keywords

When you’re targeting the right keywords, you can draw in the right crowds. But targeting the wrong keywords only brings site visitors instead of qualified leads. Conduct thorough keyword research and aim for keywords that will likely draw in leads. Your goal should be to convert leads to customers. Thus, it’s vital to select keywords phrases with the goal of drawing in qualified traffic. Don’t focus on keywords that your audience will likely use when searching for information⏤consider keywords that are used in transactional queries.


2. You’re Not Focusing on Local Optimization

If you have a physical location that customers can visit, local optimization is vital to leverage. Thanks to wearable and mobile devices, customers are researching products before making in-store purchases. By focusing on local optimization best practices, such as encouraging your audience to review your business on Yelp or correcting local citations, you can help drive and capture multi-channel sales.


3. You’re Not Looking for Long-Tail Keywords

If you’re only focusing on broad, short-tail keywords, you’re adding unnecessary competition. Instead, focus on long-tail keywords. Long-tail keywords help to outrank your competitors and reduce your competition. It’s a better strategy to get qualified leads to your site who are searching for specific products or services you may offer.


4. You’re Forgetting About User Experience

User experience, or UX, is vital to enhancing your target audience’s experience as it can lower bounce rates and lead to conversions. Enhance UX by making your site’s navigation simple, such as using easy-to-identify shopping carts that seamlessly integrate with card payment solutions. Ensure your page is optimized for mobile by using responsive design practices, and make sure it loads quickly, because page speed impacts how well your site ranks in Google.


Final Thoughts

Leveraging SEO for your business will help you gain the attention of your target audience, so make sure you’re putting SEO best practices to use. By taking these steps, you enhance your potential for attracting qualified leads and converting them to customers.